Welcome

Erin Johnson

INTRODUCTION

Ahoy! Welcome aboard my site!

In my career, I have a great deal of experience in the sales and marketing field and have strong background in association management, event management and advertising. I am always eager to undertake new challenges and am a self starter with a great deal of enthusiasm in all my endeavors. As a local to St. Augustine FL, I am passionate when it comes to the Marine Industry. From managing fishing tournaments and boat shows to working directly with marine related businesses as a marketing consultant, I am always looking for my next project and eager to begin something new. I consider myself a problem solver, being able to think outside the box to provide a solution that may not be obvious to others. Whether working in a partnership or independently, I take pride in managing projects to bring success to all involved.

Name Erin Johnson
Location United States
Phone 904-669-5153
Email SednaMarineConsulting@gmail.com

Resume

Professional Experience

  • 1
    Administrative Director

    North Florida Marine Association

    As the Administrative Director I serve as an employee of the Board of Directors responsible for managing the affairs of the North Florida Marine Association in accordance with the by-laws, established procedure and directives of the Board/President and/or membership.  My responsibilities include, but are not limited to:

    Membership

    • Maintain an up-to-date membership list
    • Assist Membership Committee in new member recruitment and member retention 
    • Meet with and survey existing members to determine how the NFMA can best meet their needs
    • Develop new and innovative way of promoting the NFMA and of attracting and retaining members
    • Provide information and assistance to members as requested

    Meeting and Other Events

    • Plan and attend board meetings
    • Insure that all policies and by-laws are adhered to 
    • Represent the NFMA at social activities that are important to the welfare of the association
    • Attend and Host the Jacksonville Boat Show and any other Boat Shows put on by the NFMA
    • Work with the Board to put on the Jacksonville Boat Show and any other boat show sponsored by the NFMA

    Publications

    • Write, design and distribute a monthly newsletter to all members
    • Promote advertising and free marketing opportunities to the NFMA members on a regular basis
    • Work with public relations consultants to write and oversee position papers on industry related issues
    • Update the BoatJax website
    • Maintain social media platforms

    Marine Industry Relations, Community Relations and Political Relations

    • Attend regional and national marine-related conferences, as directed and approved by the Board.  Remain abreast of issues affecting the industry and is components and network with others in the industry
    • Attend local water way meetings and other government meeting to advocate on behalf of the NFMA
    • Represent the association at sponsored events
    • Participate on committees designed to expand the role of boating in the community
    • Maintain a list of all city/county/state elected officials as well as government agencies that influence the marine industry
    • Work with area and statewide elected officials and those running for office to provide a forum for communication their stands on marine-related issues to our members
    • Monitor articles, hearings, agencies city/county government and notify board members when issues are scheduled to be discussed that may need to be addressed by the marine industry
    • Address at public meeting, elected officials on an as-needed basis regarding current issues facing the marine industry 
    • Represent the NFMA to the MIAF

    2020 - Current

  • 2
    Senior Sales and Marketing Manager

    St. Johns County Chamber of Commerce

      • Responsible for membership growth & retention.

        • Responsible for achieving or exceeding monthly revenue goals.

          • Responsible for promotion of membership engagement.

            • Managed and grew business relationships.

              • Responsible for handling membership issues and concerns.

                • Staff liaison for SJC Chamber Women With Vision Council.

                  • Staff liaison for SJC Chamber ambassador volunteer group.

                    • Created content and maintained social media, email and internet marketing.

                      • Responsible for attending Chamber events.

                      2017 - 2019

                    • 3
                      Account Executive

                      Money Pages Magazine

                        • Responsible for multi-media sales within a designated territory.
                        • Responsible for achieving or exceeding monthly revenue goals.

                          • Managed and grew advertising budgets of existing customers.
                          • Responsible for making a designated amount of sales calls per week, including cold calls┬ávia the telephone, scheduled appointments with potential clients and office walk-ins.

                          • Accurately processed production orders, creative ad copy, layout and ad proofing.

                          • Adhered to all advertising deadlines, processes and credit policies.

                          • Handled customer service issues promptly.

                          2015 - 2016

                        • 4
                          Senior Multi-Media Account Representative

                          St. Augustine Record

                            • Responsible for multi-media sales within a designated territory.
                            • Responsible for achieving or exceeding monthly revenue goals, including digital marketing, newsprint, niche publications and number of active accounts.

                            • Managed and grew advertising budgets of existing customers.

                            • Responsible for making a designated amount of sales calls per week, including cold calls via the telephone, scheduled appointments with potential clients and office walk-ins.

                            • Accurately processed insertion orders, creative ad copy, layout and ad proofing.

                            • Adhered to all advertising deadlines, processes and credit policies.

                            • Handled customer service issues promptly.

                            2007 - 2015

                          Portfolio

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